Reputation Audit | Chief Reputation Officers

A reputation audit is a comprehensive, objective assessment of how a business or individual appears across every digital surface — search results, review platforms, news coverage, social media, forums, autosuggest, and data broker profiles — delivered as a prioritized map of risks and opportunities.

Most organizations have a general sense that their online reputation is either 'good' or 'bad.' Few have a precise, evidence-based picture of exactly what exists, where it ranks, what audience it reaches, and what it would take to change it. A reputation audit provides that picture.

The audit process covers every layer of the digital reputation stack: the search result architecture for branded terms, the review platform presence across all relevant sites, the earned and unearned media footprint, forum and Reddit presence, autosuggest associations on Google and other platforms, Wikipedia coverage, social media sentiment, and personal data exposure on broker sites. Each element is assessed for severity, visibility, and remediation feasibility.

The output of a reputation audit is not a report — it's a decision tool. It tells you what your highest-priority risks are, what your most significant missed opportunities are, which problems can be addressed quickly and which require sustained programs, and what a realistic 6-to-12-month improvement trajectory looks like given your resources and objectives.

Who This Is For

Any business or individual considering a reputation management engagement, preparing for a major business event (M&A, fundraise, IPO, executive appointment, public launch), or wanting to understand their current standing before developing a strategy. Also appropriate for organizations that have experienced a reputation incident and need a clear-eyed assessment of what they're dealing with before committing to a response strategy.

What’s Included

Search result analysis — first three pages

Full audit of Google search results for all branded terms, name variations, and associated queries. Each result assessed for domain authority, content sentiment, suppression or removal feasibility, and estimated traffic. SERP architecture map showing positive, neutral, and negative content by position.

Review platform assessment

Audit of all relevant review sites — Google Business Profile, Yelp, Trustpilot, G2, Glassdoor, industry-specific platforms — covering rating, volume, recency, response rate, and velocity patterns. Identification of fake review activity where detectable.

Earned and unearned media inventory

Catalog of news coverage, blog mentions, press releases, and earned media placements — assessed by domain authority, SERP ranking, sentiment, and ongoing influence on search results.

Forum, Reddit, and social sentiment analysis

Assessment of Reddit threads, industry forums, and social media mentions for content that ranks in search or has significant community reach. Identification of high-risk threads and monitoring gaps.

Prioritized risk and opportunity report

Executive summary with clear prioritization of findings by severity and remediation complexity. Includes recommended response for each identified issue and a realistic roadmap for a 6-to-12-month improvement program.